Bratz Girlz


The first four Bratz dolls were introduced in 2001 by MGA Entertainment with the help of a former Mattel Toys exec. The Bratz Girls started slow, but 2005 saw the controversially sexy dolls generate over $2 billion in sales. By 2006, with 40% of the market, they were the first to threaten Barbie's 50-year reign of terror in the fashion doll world. By the end of 2010, over 550 different Bratz dolls will have been released within the "sisterhood".



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