Silly Putty


Due to high demand on rubber during WWII, there was a race to find a synthetic alternative to the natural substance. And one of the failures turned out to be the invention of an unstable malleable substance that had no practical application until a toy store owner contacted Peter Hodgson, who marketed the product as a toy for $1.00. Today, Crayola, Inc. sells Silly Putty for a staggering $1.29.



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